Kerastase chroma absolu shampoo bain riche is a nourishing protective shampoo for sensitized or damaged colour treated hair, mostly adapted for medium to thick hair'. '.strtoupper('t')his light rose transparent gel formula respectfully cleanses hair whilst preserving hair colour from fading away'. '.strtoupper('h')air looks healthier and after 6 weeks, up to 92% of colour intensity is preserved'. '.strtoupper('c')olour is enlivened, with up to 65% more shine'. '.strtoupper('k')erastase's shampoo bottles are made with 95% recycled plastic'. '.strtoupper('t')o use wet hair thoroughly and apply a coin sized amount'. '.strtoupper('l')ather by adding a little water, emulsify and rinse'. '.strtoupper('f')ollow with a chroma absolu fondant, masque or soin acide'. '.strtoupper('i')ngredients aqua water eau, sodium c14 16 olefin sulfonate, cocamidopropyl betaine, laureth 5 carboxylic acid, sodium chloride, caprylyl capryl glucoside, sodium hydroxide, citric acid, hexylene glycol, sodium benzoate, peg 55 propylene glycol oleate, propylene glycol, salicylic acid, polyquaternium 67, benzoic acid, linalool, limonene, centella asiatica extract, lactic acid, ci 17200 red 33, ci 19140 yellow 5, parfum fragrance'. '.strtoupper('c')278987 1'. '.strtoupper('t')oday, more than ever, the world needs care responsible and sustainable care'. '.strtoupper('s')ince 2013, kerastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic'. '.strtoupper('d')rawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices'. '.strtoupper('k')erastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems'. '.strtoupper('b')eginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow'. '.strtoupper('k')erastase is also committed to more sustainable production and since 2019 their factory in burgos, spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy'. '.strtoupper('s')ince 2017 the burgos production facility has also been a 'waterloop' factory'. '.strtoupper('t')his means that 100% of the water used for production processes is recycled and reused in a closed loop'. '.strtoupper('t')he external water network is only used in the composition of the products or for employee's day to day needs.